The firstborn

Dial +91

Everyday. Elevated. For Everyone.

Join us on a journey across (almost) all corners of the country. Look at each state through our lens as we depict the colourful and rich culture of the locals. The designs are a mix of art, history, and culture painted with a modern brush.

All t-shirts are made from 100% premium cotton, none of that blended BS. What you see is what you get.
Share your wardrobe with your loved ones (if you have any), so both of you have an excuse to keep buying more.

The Odd Collection features beautiful oddities on a light base, designed to stand out.

The Even Collection brings darker hues aimed at blending in without being boring.